africa: Businessguide 2010



Expert Papers

Steinmeier

Dr Frank-Walter Steinmeier

Federal Minister for Foreign Affairs

Africa is changing rapidly. As such it is typical of an age in which much is in flux. In recent years, Africa has quite rightly also increasingly become a focus of global interest. The continent used to seem so distant. Too distant, even! We still know too little about this vast region, about its countries and societies. We therefore used the German G8 and EU Presidencies in 2007 to give Africa the prominent place it deserved on the international agenda.

In dialogue with our A...

Shikwati_James

Future related question

Statements of important personalities on the future of German-African relations

James Shikwati

Director, Inter Region Economic Network IREN and The African Executive magazine

Africa, especially sub Sahara Africa, has for the last five decades been trapped in raw material exports and agrarian economies. The continent's weak political systems, questionable institutional frameworks and minimal trade links with global markets have been viewed as contributing factors to its stagnation. The future of African-German relations is pegged on which side Germany will choose to take; to free Africans from shackles of controlled global markets or to join the rest in a predat...

Fischer

Hartwig Fischer, Member of the German Parliament

Chairman of the West and Central Africa Parliamentary Committee

People are quick to associate Africa with poverty, human rights violations, political instability and corruption. This, however, fails to recognise the human and economic potential of the continent. The fact that the African continent is three times as large as Europe and has 924 million inhabitants gives an idea of the importance of Africa in an ever-more interconnected world.

Reciprocal economic ties between Africa and Germany offer a win-win situation for both parties: Germ...

Mitscherlich

Dr. Matthias Mitscherlich

Chairman, North Africa Middle East Initiative of German Business (NMI)

As globalisation continues, the focus of German companies is increasingly falling on Africa. Our aim should be to integrate as many African states as possible into the global economy, while at the same time providing substantial support to the economic development of these countries. The German government's projects in Africa to promote peace, health, education, and sustainable economic growth are important in this respect. But German businesses must also make a contribution and take respo...

Gross

Roderik Gross

Head of the German Cultural Center Lagos

There is no doubt that Nigeria has developed an international reputation in the areas of oil and finance. The country's lifestyle is also well-known beyond its borders, mainly in sub-Saharan Africa and among its global diaspora, thanks to the low-budget “Nollywood” video productions. However, its cultural scene remains largely cut off from international discourse. Despite a large number of highquality cultural festivals, the lack of stately artistic and educational infrastructure means...

Bierschenk

Prof. Dr. Thomas Bierschenk

President, German Association for African Studies (VAD)

Previously, Africa has been of rather marginal economic, political and academic importance to Germany. For Germany the economic significance of the continent, which was in any case small, increasingly declined from the 1950s onwards. German policy on Africa is largely invisible domestically, and in the mainstream social sciences the continent plays an even smaller role. It is, however, continuously brought into connection with hunger, war and other catastrophes and considered as an interna...

Weppler

Michael Weppler

Managing director, TÜV Rheinland Systeme

If you ask a foreign tourist what is typically German, they might mention the autobahns, Heidelberg or Munich’s Hofbräuhaus. And many would add that it is also typically German for everything to be regulated and standardised. From plugs to instructions for televisions in hotel rooms, there are standards for everything imaginable. The many thousands of standards also include one (DIN 820) which sets out how a standard is to be written.

No area of life and no product can esca...

"Africa – continent of opportunity"

A plea for a business-friendly Africa strategy

Heiko Schwiderowski

Head of Sub-Saharan Africa and Development Policy unit at DIHK

This text is not available online

NEPAD – New Partnership for Africa’s Development

Gerald Duda

Head of the GTZ “Cooperation with Pan-African Institutions” programme in Pretoria, South Africa

This text is not available online

The German-African Business Association

This text is not available online

Trade between Germany and Africa

Michael Monnerjahn

Public Relations Officer, The German-African Business Association

This text is not available online

2009: A snapshot of the situation

Hans W. Meier-Ewert

Executive, German-African Business Association e. V.

This text is not available online

Energy as a central issue in German-African trade relations

Walter Englert

Deputy General Manager, Head of Energy and Mining, German-African Business Association

This text is not available online

Migration Opportunities for Job Migrants from Africa to Germany

Dr. Albert Maximilian Schmid

President of the German Federal Office for Migration and Refugees

This text is not available online

Germany – Your Gateway to Europe

Michael Pfeiffer

Chief Executive, Germany Trade and Invest – Gesellschaft für Außenwirtschaft und Standortmarketing mbH

This text is not available online

Successful management of trade relationships: the new study programme “Master of Customs Administration, Law and Policy”

Dr. Frank Altemöller

Deputy Director of the “Master of Customs Administration, Law and Policy” programme, Faculty of Law, University of Münster

This text is not available online

Tips for participating in international trade fairs in Germany

Sylvia Kanitz

Head of Marketing, Association of the German Trade Fair Industry (AUMA)

This text is not available online